Streaming Audio...Listen to WSB Radio on the computer

• Commercials that are played for the online audio stream audience
   

• Commercials heard only via the internet stream
   

• WSB-AM Listening Sessions: 813,073 (August '08)

Advertiser Benefits:

• A great complement to an on-air campaign as the broadcast commercials are not played online
   
• Extends the reach and frequency of an on-air campaign
   
• Offers the opportunity to utilize a second marketing communication message to the online listening audience with the ability for immediate action via links
   
• A pipeline to the at-work audience. 80% of all streaming listening happens during the work hours of 7 a.m. - 6 p.m.

Specs:

• 60-second copy provided by client or produced in-house
   
• Synched banner provided by client or produced in-house (300x250)
   
• Can use existing on-air commercial or specially produced streaming spot (recommended)
   
• Can include directions on how to click to the link for more information in audio copy

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