News/Talk 750 WSB...a partner you can depend on!

Before we ask for a commitment to us, we'll demonstrate our commitment to you.

Best People

By researching our clients, we've learned that working with knowledgeable marketing sales professionals is #1 on their list which is why we provide you with the Best People in the industry to help you achieve superior marketing results...

• In the arena of local advertising and marketing, we've seen it all (up economy, down economy, evolving consumer trends, etc.) The News Talk 750 staff is the most seasoned media sales team in Atlanta with over 400 years of combined experience in media, marketing and advertising. As a client of News Talk 750 you can depend on us for an outside viewpoint.
   

• At News Talk 750, we provide our account managers with continuing education that is focused on improving their skills at helping our clients sell more of their products and services through superior marketing solutions. A partnership with News Talk 750 means different things to different clients. Some of our clients depend on us to help develop their entire marketing strategy and others simply depend on us to flawlessly execute their marketing plans. All of News Talk 750 clients have access to the following services:
  
  

  • Marketing strategy development to help you develop a sustainable market position
  • Creative copywriting services to help optimize your advertising results
  • Consumer trend research to help you capitalize on changing consumer behaviors
  • Creative problem-solving to help develop new initiatives for your business

Best Product Environment

Why is product environment important to your business?

For a couple of important reasons...

1. You want to make your advertising dollars work as efficient as possible. The goal is to have the most number of 'qualified consumers' exposed to your message consistently. This is where radio's effectiveness is second to none.
   
   • Our parent company Cox Radio invests in continuous listener research to insure that the programming content on News Talk 750 meets the desires of our target listeners which keeps them coming back to the station day in and day out. News Talk 750 has won more awards than any other station because of its award winning local on-air talent like Scott Slade, Neal Boortz, Clark Howard and nationally syndicated Sean Hannity.
   
   
2. Advertising in an environment where listeners are emotionally engaged increases the chances for your commercial to be heard and reacted to.
   
   • The News/Talk format is uniquely qualified to engage listeners better than any other radio format. Listeners of News Talk 750 participate in a active listening while tuned in to award winning programming. The benefit to the advertiser is that News/Talk listeners are equally engaged in listenership during commercial breaks because of the sequential content. Your commercials are often aired right in the middle of compelling content which keeps the listener tuned in through the entire break.

Best Solutions

Before we ask for your commitment to us, we'll demonstrate our commitment to you. At News Talk 750 we use a proven process that has helped many of our clients achieve extraordinary marketing results. This process is very simple:

1. We work to understand the problem or opportunity
   We believe that prescribing a marketing plan without proper diagnosis is malpractice. Our goal is to gain a clear understanding of:
   
   • What are your key marketing challenge(s)?
   • Who your best target customers really are?
   • Why, specifically, these people buy the products and services you sell?
   • How these customers compare you to your competition.
   • How we can help position you to win on that competitive landscape.
      
2. We work with you to develop a plan that meets your unique needs
   That doesn't mean pitching you the latest cookie-cutter promotion or spot package. By applying the information we've learned from step 1, we will develop true marketing solutions which reflect the unique needs of your business.
    
3. We implement the plan...and monitor the progress
   At News Talk 750, success isn't when we make a sale. It's when you make sales. This is where a partnership with News Talk 750 truly begins. So we deploy each marketing plan with care and precision, and then follow-up during the campaign to make sure it is delivering the desired results.

Best Results

• Current Happy Advertisers