The New Herman Cain Show Weeknights 7pm-10pm On News/Talk 750 WSB Listen! You just might learn something!

Home HITM Herman's bio Email Herman Herman's links

---

Economic Survival Tips
Small Businesses
S. O. S.
Sales | Operations | Staffing

Sales
As business people we all sell a product or a service. The best way to help your business in tough times is to first work at keeping the customers you already have. Here are some tips:

(1) Call each customer personally and thank them for their business, and ask if there is anything you can do to improve your service to them.

If they say “lower your prices” simply say that you do not have that flexibility in these tough economic times.

Don’t lower your prices just to keep a customer, but you may want to price promote to get new customers. If you do, offer the same temporary price point to existing customers.

(2) If you have a new product or service, this would be a good time during the call to let them know about it. But don’t try to sell them something they don’t need. Do not try to introduce “expensive to produce” new products or services in tough times. Inexpensive extensions of existing products or services are O.K.

(3) The tried and true sales principle of “find a need and fill it” has been the same since dirt.