LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs such as XPS and Inspiron are going away.
A more simplified branding approach will be taking their place featuring three tiers: Dell, Dell Pro, and Dell Pro Max.
This change has drawn comparisons to the way Apple names its products.
A Dell executive told reporters that customers really like names that are easy to remember and pronounce.