Gwinnett County begins its re-branding campaign with a new seal, logo, and slogan approved by commissioners Tuesday.

The commission voted to change its current seal, which was created in 1988 and includes bales of cotton and the declaration of independence, to a kaleidoscope of colors that better represents the population of today.

County spokesman Joe Sorenson says the circular shape includes three overlapping crescents representing Gwinnett’s three main water basins. The interconnections and different shapes and colors it creates represents the county’s diversity and connections within it.

“That connectivity and colorful nature of it--the diversity of the community, religious, age, nationality--all these people are still coming here and collaborating to make Gwinnett a better place,” he says.

Commissioners adopted an official slogan for the first time, “Vibrantly Connected”.

The logo, seal, and slogan will soon begin appearing on government stationary, vehicles, a newly revamped website—anywhere the old one currently exists.

Although the county initially received some negative feedback to the redesign, a few people asked about it outside the Gwinnett Justice and Administration Center Tuesday told WSB’s Sandra Parrish they liked it.

“It’s more of a peaceful look,” says Mike Morrison of Snellville. “A more peaceful, unified symbol.”

Barbara Hendrick of Lilburn says it better represents the county.

“The previous one represents history, and this one is moving forward,” she says.