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Everything you need to know to plan your Taylor Swift trip this weekend

Plan your Taylor Swift trip GLENDALE, ARIZONA - MARCH 17: Editorial use only and no commercial use at any time. No use on publication covers is permitted after August 9, 2023. Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm Stadium on March 17, 2023 in Glendale, Arizona. The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour. (Photo by John Medina/Getty Images) (JOHN MEDINA PHOTO/Getty Images)
(JOHN MEDINA PHOTO/Getty Images)

Taylor Swift is bringing her popular ‘Eras Tour’ to Atlanta this weekend and we have your guide to the pop star’s stop at Mercedes-Benz Stadium.

Each show, April 28-30, is scheduled to begin at 6:30 p.m., with stadium doors set to open at 4:30 p.m.

On Friday, Swift’s concert will go head-to-head with the third leg of Janet Jackson’s Atlanta tour run next door at State Farm Arena. We’re told you can expect massive traffic jams and challenges getting rideshares. Organizers are encouraging concertgoers to plan in advance and consider taking MARTA.

Here’s everything you need to know to plan your Taylor Swift trip

Getting There

We’re told you can expect massive traffic jams and challenges getting rideshares. Organizers are encouraging concertgoers to plan in advance and consider taking MARTA.

MARTA Guide

  • All MARTA fares must be purchased with a Breeze card or Breeze ticket, according to MARTA’s website.
  • Breeze cards are $2 and may be reloaded for up to 3 years.
  • Breeze tickets are $1 for single-use only.
  • MARTA fare is $2.50 for a one-way trip but officials say your options don’t stop there. MARTA has passes and special fare programs designed to fit everyone’s needs. Read more here.
  • MARTA RideStores and Breeze Vending Machines both sell Breeze Cards in person.
  • Breeze Vending Machines are located all across MARTA stations to make them a convenient choice for commuters on the go.
  • MARTA made its new mobile app live earlier this month, featuring the ability to pay for rides via your smartphone. According to MARTA, the “Breeze Mobile 2.0″ app is available both on the Apple App Store and Google Play.
  • On concert night, your preferred station for arrival and departure will be the GWCC/Philips Arena/CNN Center Station. This station will drop you off at Mercedes-Benz Stadium’s front door.

Driving Yourself

Merch Tents

  • Merchandise tents for Swift’s ‘Eras Tour’ opened outside Mercedes-Benz Stadium on Thursday. Merch was available from 10 a.m. to 6 p.m. on International Plaza.
  • There will also be 26 different merch locations located on five different levels of the stadium during each show. Read more here.
  • You can also skip the merch line and order online.

Bag Policy

  • Bring clear plastic, vinyl or PVC bags not exceeding 12″ x 6″ x 12″.
  • Non-clear bags smaller than 4.5″ x 6.5″ are permitted. More info here.
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